Sunday, 21 July 2013

The interview between me and the owner of Tutti Frutti Danau Kota, Platinum Walk

I went to Danau Kota. Platinum Walk Tutti Frutti to ask for approval for interview with the owner and make an appointment with her, Ms Michelle.
Entrance of Danau Kota, Platinum Walk Tutti Frutti
Interior of the shop
Topping area and cashier
Seat area outside the shop
Below are the few question i had asked:


1. Is the potential market for the product or service adequate to support your franchise? Will the prices you charge be in line with the market?
Yes, cause we have high quality and healthy yogurt, but I think the price is too high for student.

2. Is the market’s population growing, remaining static, or shrinking? Is the demand for your product or service growing, remaining static, or shrinking?
Shirking, cause I think the price for the product is quite expensive.

3. Is the product or service a passing ”fad”, or is it a durable business idea?
For me is a “FAD” but as long as the quality is good, I think will be a durable business.

4. How many years has the franchiser been in operation? Does it have a sound reputation for honest dealings with franchises?
It has 4 to 5 years of history in this franchise.

5. Is the franchise international, national, regional, or local in scope? Does it involve full-or part-time involvement?
It is an international franchise, yes.

6. How many franchise outlets now exist? How many will there be a year from now? How many outlets are company-owned?
There are 50+ of outlets exist now, I think will be 2 to 3 more after a year.

7. How many franchisees have left the system within this past year? What were their reasons for leaving?
10+, cause the business is shirking.

8. What service and assistance will the franchiser provide? What kind of training program does the franchiser offer? How long does it last? What topics does it cover? Does the franchiser offer ongoing assistance and training?
It taught us how to do yogurt at start. And some history bout Tutti Frutti.

9. Will the franchise perform a location analysis to help you find a suitable site? If so, is there an extra charge for doing so?
No, but if it is yes, I think it might be very expensive.

10. What facilities and equipment are required for the franchise? Who pays for construction? Is there a lease agreement?
Yogurt machine, the franchise owner will pay for the construction, yes.

11. How much is the franchise fee? Exactly what does it cover? Are there any confining fees? What additional fees are there?
RM600,00 which cover the yogurt machines, renovation, furniture and also cashier machine, there are no additional fees.

12. What is the length of the franchise agreement? Under what circumstances can it be terminated? If you terminate the contract, what are the costs to you? What are the terms and costs of renewal?
The agreement length is 3 years, it cannot be terminate before 3 years, it only will inform the terms and costs of renewal after 3 years.

13. Are you allowed to sell your franchise to a third party? Does the franchiser reserve the right to approve the buyer?
No, I cannot sell me franchise to any third party, and I need approval from the franchiser.

14. Is there national advertising program? How is it financed? What media are used? What help is provided for local advertising?
It only advertise locally like RTM and NTV7, to get more people to know about us.

15. What was your greatest disappointment after getting into this business?
Cannot earn much, cause it quite expensive for customer.

16. What are your biggest challenges and problems?
There are not much of customers after sometime my shop opened.

17. What do you like most about being a franchisee? Least?
To earn more money. When there are no customers.

18. Knowing what you know now, would you buy this franchise again?
Yes, but I consider the location before I buying it.

19. Do you have to buy from the franchisor or its list of suppliers? Are there minimum purchases? Can you purchase from others? How does the pricing from the required suppliers compare?
Yes, but there is no minimum purchase, and I get from other. Not much different.

20. Does the management style and level of control exerted by the franchisor fit for you? Is the loss of independence worth the potential gains?
Yes.

Here is the photo when I and my friends having interview with the owner, Ms Michelle.

While having interview with Ms Michelle
We get 20% discount for the yogurt we had after interview with Ms Michelle.

Evaluation Checklist

Are you qualified to operate a franchise successfully?
Yes, I am qualified to operate a franchise.

Do you have adequate drive skills, experience, education, patience and financial capacity?
Yes, I have adequate drive skills, experience, education, patience and financial capacity.

Are you prepared to work hard?
I prepared to work hard.

Are you willing to sacrifice some autonomy in operating a business to own a franchise?
Yes, I willing to sacrifice.

Can you tolerate the financial risk? Would business failure wipe you out financially?
I can tolerate the financial risk, and my financial is big and strong enough to accept business failure.

Can you juggle multiple tasks simultaneously and prioritise various projects so that you can accomplish those that are most important?
Yea, I can juggle multiple tasks simultaneously and prioritise various projects.

Are you genuinely interested in the product or service you will be selling? Do you enjoy this kind of business?
I am genuinely interested in the product I will be selling, and I enjoy this kind of business.

Do you enjoy working with and manage people? Are you a "Team Player"?
I am enjoy working with team people.

Will the business generate enough profit to suit you?
Yes, the business will generate enough profit to me.

Has the franchiser investigated your background thoroughly enough to decide if you are qualified to operate the franchise?
Yea.

What can this franchiser do for you that you cannot do for yourself?
I cannot do advertising in public by myself, i need the franchiser to do it for me.

Lecture about franchising

The lecture about the 4P of franchising by Mr. Stephen Ong.


The 4P

Product/Service 
Process/Business Format

Profitability

People

Saturday, 20 July 2013

What is Franchising?


Franchising is a long-term cooperative relationship between two entities—a franchisor and one or more franchisees—that is based on an agreement in which the franchisor provides a licensed privilege to the franchisee to do business. The franchisor grants the franchisee the right to use a developed concept, including trademarks and brand names, production, service and marketing methods and the entire business operation model, for a fee. The franchisee then provides the time, capital, and desire to utilize the brand and services provided by the franchisor to build a thriving business.
The product, method or service being marketed is usually identified by the franchisor's brand name, and the holder of the privilege (franchisee) is often given exclusive access to a defined geographical area for a defined period of time, all of which is defined in the Franchise Agreement.

What is Tutti Frutti?


Tutti Frutti Website                http://www.tfyogurt.com
Tutti Frutti Malaysia Website  : http://www.tuttifruttimalaysia.com.my/
Tutti Frutti FB page                : https://www.facebook.com/TuttiFruttiMalaysia


About Tutti Frutti


Tutti Frutti® is a brand of specialty frozen yogurt available worldwide. Tutti Frutti® frozen yogurt is available in many other countries, including Australia, Brazil, Brunei, Cambodia, Canada, China, Colombia, Dominican Republic, France, Hong Kong, India, Indonesia, Malaysia, Mexico, Pakistan, Philippines, Saudi Arabia, Tahiti, Taiwan, United Kingdom, Vietnam, etc.

Tutti Frutti® is a trademark of ILTF, Inc., registered in the U.S. and abroad. Wellspring Industry, Inc. supplies distributors of Tutti Frutti® frozen yogurt with yogurt mixes and cutting-edge soft serve machines on a wholesale basis. There are currently over 50 flavors of Tutti Frutti® frozen yogurt, and new and unique flavors are constantly being added to set Tutti Frutti® frozen yogurt apart from the competition.

Our mission is to make high quality frozen yogurt for people to enjoy all around the world! "Tutti Frutti® premium frozen yogurt products will be made from only the finest dairy products!"

Health Benefit

Tutti Frutti® frozen yogurt contains probiotics, which means "for life," which have been used for centuries as natural components in health-promoting foods. Research suggests that certain probiotics, in sufficient quantities, may have beneficial health effects. Our products have not been evaluated by the U.S. Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease.

About Me


This blog is created for my college assignment for the subject of ABDM4223 Entrepreneurship. I was assigned to choose a franchise and outlet for my individual assignment. I am choosing Tutti Fruitti that located at Danau Kota Platinum Walk, Setapak (8G, Platinum Walk, No. 2, Jalan Langkawi, Danau Kota, Setapak, 53300 Kuala Lumpur)

About Me
Name : Foong Jin Xian (Ken)
ID : 12WHA11616
Gender : Male
Tutor : Stephen Ong
Programme : AML1 - U2

Tunku Abdul Rahman University College
Faculty of Social Science, Arts & Humanities
Advance Diploma in Multimedia Design
ABDM 4223 Entrepreneurship
Individual Assignment - Franchise








I am a student from AML1 2013, from Kuala Lumpur.
I am passionate in photography and videography, currently a photographer and editor under Muldiox Production.